Customer Experience Assessment - What does it mean?
The assessment would identify the strengths and weaknesses in the following key areas:
- Overall Image
- Sales & after sales support
- Products and services
- Loyalty
The assessment will help provide a “snap-shot” of the customer's perception of the organisation which will be obtained via customer surveys, vendor ratings, compliments & complaints.
For each assessment area it will:
- Measure the results against a consistent standard
- Benchmark against best practice
- Look at strengths and areas for improvement.
|
