Reversing knowledge fade

As we know providing sales development to sales professionals is extremely beneficial and drives the impact that we are all looking to achieve, but to avoid the “knowledge fade”, in which we are lucky to retain and apply 20% after 2 weeks.

We need to provide the reinforcement, coaching and impact assessments to provide clear evidence that what has been shared is having an impact and gives the business the clear impact they need to continue with the development of the sales professionals.

Current financial client is going through this and the impact assessment has shown, millions have been added and this is just with one team.

How are you providing the reinforcement, coaching and impact assessment to the Sales professionals and business?

Love sales.

David Graham